Montara helps leadership teams improve alignment, decision-making, and execution.
Montara is a boutique advisory firm that works with leadership teams to improve alignment, strengthen decision-making, and drive execution across the organization.
We help leaders clarify priorities, reduce friction, and move from strategy to disciplined performance.


Montara is built for organizations navigating growth, complexity, and execution pressure - especially when leadership alignment matters most.
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We work where performance usually breaks down: between strategy, people, and execution.

What We Believe
Alignment is not automatic.
Most leadership teams are less aligned than they think.
Strategy without execution is wasted motion.
Good ideas only matter if they translate into action.
Leadership teams shape organizational performance.
When the top team is unclear, the rest of the organization feels it.
Clarity creates speed.
Better decisions and stronger execution begin with clearer priorities, ownership, and alignment.


Who We Work With
Montara works with leadership teams navigating growth, complexity, and execution pressure.
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Our work is best suited for organizations that need stronger alignment at the top, clearer decision-making, and more disciplined execution across the business.
Montara is especially well-suited for founder-led companies, growing operating businesses, and organizations where leadership alignment has become a constraint on performance.
Montara’s work often spans:
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Private equity-backed portfolio companies
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Founder-led and mid-market companies scaling operations
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Multi-site and service-based businesses
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Healthcare and healthcare-adjacent organizations
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Financial services and insurance
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Technology and software companies
The Montara Team
Meet Your Advisors
Montara is led by JC Hurtado-Prater and supported by experienced executive advisors with backgrounds in leadership, strategy, operations, and organizational development.
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Together, we bring practical insight, facilitation strength, and real-world leadership experience to the work of alignment and execution.
Principal +
Executive Advisor
858-860-6350
Executive Advisor
858-860-6350
Executive Advisor
858-860-6350




